A brand's digital presence is essential for a business's survival in today's connected world.
This instructor-led, live training is aimed at marketing professionals of all levels who wish to strengthen a business's online brand positioning, evaluate brand performance and manage brand image and reputation through conducting a thorough Online Brand Audit.
The sum of multiple online touch points will ultimately shape how your target audiences perceive your company, and whether or not they choose to do business with you.
An online brand audit has become standard practice for businesses to evaluate and strengthen their brand positioning in a given market.
In addition to assessing your brand's owned online assets for strengths and weaknesses, this audit will dissect how your brand is being spoken about on online channels your business doesn't own, to evaluate brand perception.
By the end of conducting an online brand audit, you'll be empowered to develop a transformative brand marketing strategy that aligns with greater business goals.
Although this course falls under the category of 'Brand Management', it touches so many other disciplines within an organization; from customer experience and online user journeys to uncovering insights to marketing strategy and planning.
By the end of this training, participants will be able to:
-
Evaluate a brand's online presence for strengths and weaknesses.
-
Uncover a business's online reputation and image.
-
Identify and strengthen a brand's positioning in a given market.
-
Build a results-driven brand strategy and integrated online marketing communication plan.
-
Conduct a competitive brand analysis and build industry perceptual maps.
-
Conduct an SEO audit.
-
Learn the updated SEO guidelines in the age of AI.
-
Uncover valuable insights about how different customer groups perceive a business and its products or services.
-
Administer online social listening.
-
Use AI to make conducting routine brand audits more efficient.
Read more...
